ABOUT/SERVICES | lhcreative

ABOUT ME

Hi there! Thanks for stopping by. My name is Lisa Horan, and I'm a writer, producer, creative content director. Here's a little bit about what I do and how I can help you with your projects . . .

First and foremost, I'm an idea girl -- always have been. I'm that person people come to when they need a fresh, innovative, and impactful way to tell a story -- whether it's being told through video, digital, or print. Rather than getting caught up in an idea just because it's unique or interesting, my goal is always to ensure that it has a purpose that will help support and propel the story. I like to call it
"purposeful creativity."

Secondly, I'm a big picture thinker who knows how to do whatever it takes to get stuff done. Need a creative solution for a complex project? You've come to the right place! Creative problem solving is what I do daily. To say that I have a whole lot of experience with stupidly crazy projects is an understatement. The good news is, I have SO much experience with them that I've actually developed a forte for transforming these very types of projects into major wins. It's kinda my thing.

I've created a wide variety of video content, including emotion-driven opening videos, innovative multi-sensory event experiences featuring video mapping and augmented reality, training video series, destination pieces, as well as corporate marketing videos, TV ads, and inspirational pieces.

I've helped craft elaborate multi-sensory pitches that contributed to securing over $10M in new or renewed business.

I've penned successful blogs, content marketing pieces, landing pages, and website content that's resulted in increased traffic.

I've developed aggressive strategic marketing and publicity campaigns that generated substantial print, digital, and TV media coverage.

I've written over 100 articles for magazines like Creative Screenwriting , Mix, Government Video, Digital Video , Videography, and Architecture Week.

I've worked with major brands like Hilton, Accor, Marriott, and Michael's, along with a slew of corporations, sports entities, large government agencies, as well as associations.

Beyond generating memorable projects, I have a passion for building strong relationships. I thrive at cultivating creative teams that not only generate work to the best of their ability, but also enjoy the work, itself, as well as establishing strong client bonds that result in continued business.

While I've worked in all forms of media -- from newspapers and magazines to TV news, with PR firms, ad agencies, and recording studios -- today I specialize in scriptwriting, video production, creative direction and consultation, creative project management, copywriting, and content creation.

I truly love what I do and am always seeking new creative opportunities and partnerships.

No matter what the newest technological gadget or communication tool may be, the story is always the most important part. Telling stories well is what I do best.

WHAT I DO

Video Scriptwriting & Production

scriptwriting for short/long-form videos,
multi-sensory presentations, films, & TV/radio ads
project management, casting, location scouting, onsite production, talent direction, and
post production oversight

Creative Direction

ideation and concept development, artistic and design direction, creative oversight

Copywriting

blogs, creative emails & e-marketing campaigns, e-newsletters, sales letters, website copy,
case studies, magazine articles, profiles, speeches, marketing and promotional materials

Client & Team Management

client communicator, goal setter, satisfaction champion, and
"bringer-backer";
team productivity initiator,
budget overseer, time keeper, inspiration provider,

happiness generator

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